Loterie Nationale

The French Loterie Nationale is a weekly drawing, widely advertised with bold, bright, graphic posters. French lotteries had been abolished in 1836, but nearly 100 years later, in 1933, a new Loterie Nationale was established. It halted for a period during World War II, but was later reopened and continues running and producing posters today. The subjects of the pieces vary widely, but aim to appeal to the everyman of French citizens; a point of optimism that could encourage them to take a chance, buy a ticket, and maybe take a moment to dream. Many posters also champion government and social programs funded via the Loterie Nationale.

Images via the William Payne Poster Gallery.